Business Model: Architecting a resilient, profitable business

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Organizational ReWilding is a powerful business growth framework that treats businesses as dynamic, living systems filled with interrelated elements. Just as there are key components that make up a healthy ecosystem, there are 11 elements that make up an exceptional business. This book addresses the element called Business Model. Through in-depth descriptions and illustrative examples, you’ll learn the underlying principles of Business Model, see the impact it has on organizations, and understand how to apply it to your own.

Organizational ReWilding is a powerful business growth framework that treats businesses as dynamic, living systems filled with interrelated elements. Just as there are key components that make up a healthy ecosystem, there are 11 elements that make up an exceptional business. This book addresses the element called Business Model. Through in-depth descriptions and illustrative examples, you’ll learn the underlying principles of Business Model, see the impact it has on organizations, and understand how to apply it to your own.

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An illustrative company called Wheeler Printing is used to show how the element of Business Model can impact a business. In the Company Overview, you are introduced to the CEO, Andy Wheeler, along with his Management Team. Andy’s business, which he inherited from his late father, is struggling. Through a peer group he comes across the book Business Model and immediately recognizes the challenges his company is facing. Andy decides to go through the book with his Management Team, one chapter at a time, and implement the principles.

The rest of the book describes how Andy and his team architect a more resilient, profitable business using concepts such as Revenue Groups, Revenue Circles, Customer Segments, the Standard-Custom Continuum, and more. Each chapter closes with questions to help you learn and apply these ideas to your business.

Useful, concise, applicable, and insightful; this book will help your business become more resilient and more profitable.

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