MORE ABOUT THIS GUIDEBOOK
An illustrative company called 24/7 POM Home Security is used to show how the element of Business Development Structure can impact a business. In the Company Overview, you are introduced to the CEO, Abby Saviak, along with her Management Team. Abby’s business is struggling and she comes across the book Business Development Structure. Although at first Abby doesn't see the connection between the problems she’s facing and business development, she reads the book and decides to implement the principles with her team.
The rest of the book describes how Abby and her team incorporate structure into their business within each of the three main areas of business development: marketing, sales, and customer service. They further develop hand-off points between the three functions and incorporate campaigns in order to increase revenue. Each chapter closes with questions to help you learn and apply these ideas to your business.
Useful, concise, applicable, and insightful; this book will help your business grow to be stronger and more resilient.