January 2026 Workshop
Align & Thrive:
Crafting Brand and Core Values for Impact
Date: Thursday, January 29, 2026
Time: 10:00AM MT/12:00PM ET/5:00PM GMT
Workshop Overview:
Align & Thrive: Crafting Brand and Core Values for Impact
Discover how to unlock your business’s potential with Brand & Core Values, one of the 11 Elements of an Exceptional Business from Organizational ReWilding. This workshop offers practical strategies to drive growth and strengthen your company culture.
What You’ll Learn
Why Values Matter: Understand the critical role of shared values in small and midsize businesses.
Brand vs. Core Values: Learn the difference between Brand Values (your market promise) and Core Values (your team’s internal guide), each defined in 3-6 authentic, memorable phrases.
Hands-On Activity: Create tailored Brand Values to differentiate your business and attract the right customers, vendors, and employees.
Real-World Impact: See how companies have used values to boost culture, reduce turnover, and increase customer satisfaction.
ROI of Values: Explore how values can save costs—like avoiding 1-2 employee turnovers per year or bad hires.
Why Attend?
Actionable Tools: Gain insights to align values for a unified team and consistent customer experience.
Inspired by the Guidebook: Apply principles from the Brand & Core Values Guidebook to fuel scalable growth.
Synergy for Success: Learn how aligned Brand and Core Values create a thriving workplace and lasting impact.
Don’t miss this chance to rewild your business with values that drive success! Join us for an engaging, interactive session.
Hosted by
Matthew Pohl
A Certified Adviser, Matthew is the Founder and CEO of the ReWild Group. As an entrepreneur and small business owner who experienced first-hand what it was like to implement Organizational ReWilding, Matthew brings unique insight to the conversation. The transformation he experienced with his business fuels his passion for bringing the methodology to small and midsize businesses around the globe.
Free Resources
A free Workshop Kit is included with your registration! You’ll get online access to download materials that reinforce the concepts presented in the workshop.
What is ReWilding?
Rewilding is a scientific term that refers to the reintroduction of missing elements into an ecosystem to restore the system’s natural balance. (The grey wolves at Yellowstone provide a famous example.)
Businesses are ecosystems in their own right, and just like an ecosystem in the natural world, businesses often struggle when they are missing an essential element. Organizational ReWilding® is based on the model of a healthy ecological system; it infuses missing elements into a business or organization to restore health and balance.
Organizational ReWilding stems from more than 30 years of research of over 1,500 businesses, providing an extensive look at small and midsize businesses and the challenges they face. Backed by research and proven by application, Organizational ReWilding has the power to make your business resilient and profitable.