Key Element Package
Brand & Core Values
Keep promises to the market and the team
What are Brand and Core Values?
Core Values represent the internal values a company holds, while Brand Values represent the external values presented to the public as the company’s brand. These values are the most important catalyst in an organization. They form the cornerstone for everything that a company does and accomplishes. Common values are what holds a diverse workforce together to accomplish the extraordinary. The values must be clearly defined to guide how people behave toward each other within the organization and direct how the organization interacts with its customers.
What does the Advisory Services engagement look like?
A Brand & Core Values engagement is facilitated by a Certified Organizational ReWilding Adviser and consists of 3-5 meetings with the Leadership Team. Throughout the engagement, video content is used to communicate key principles to participants. In-person meetings put the principles into practice, as the client’s team works to identify and define Brand and Core Values for the organization, confirm congruence between the two sets of values, and design a program that ensures the values will be adopted by the organization. Participants learn to clearly define, frequently discuss, and consistently demonstrate the two sets of values.
The discoveries and decisions from the engagement are documented and rolled out to the organization.
Participants report an 81% improvement in clarity of brand values and their demonstration in all customer interactions.
How do Brand & Core Values benefit a business?
Companies that complete a Brand & Core Values engagement routinely experience these benefits:
Common values that hold a diverse workforce together to accomplish the extraordinary
Reduced employee turnover
Greater staff buy-in
Superior customer experiences fueled by strong Brand Values
A shared language that allows for deeper and more effective conversations
Clearer distinction between Core and Brand Values
A clear plan for rolling out the values to the organization
Who can help businesses implement Brand & Core Values?
Our ReWilders go through a highly structured training process to earn certification. Below are a few of the Advisers who have been certified in the Brand and Core Values element. Visit Our Network page to see a complete list of Advisers.
Brian Burger | California, USA
Phil Bristol | California, USA
Dave Levesque | New York, USA
Paul Kinghorn | Iowa, USA
Larry Nault | Colorado, USA
Nathan Robertson | California, USA
Todd Hutcheson | Iowa, USA
John Byrne | Dublin, Ireland
Peter Vostinar | Europe
Chris Kim | Hawaii, USA
Kiu Leung | Wisconsin, USA
Jim Neidhardt | New Jersey, USA
The Brand & Core Values Guidebook
Every organization needs strong Brand & Core Values, yet this critical element is often overlooked. In this book, we describe the symptoms that indicate the element is missing, explain the principles underlying the element, and illustrate what happens to a company that incorporates this element into its culture. Get a free, downloadable workbook with purchase!