Organizational ReWilding is based on the concept of rewilding in nature, a process that occurs when a missing element is reintroduced into an ecosystem. While there are many useful parallels between the two systems, there is a fundamental difference between them: biological ecosystems come about naturally without human intervention, whereas businesses are consciously created.
The process of starting a business requires someone with vision, imagination, and a high level of risk tolerance; businesses do not spontaneously appear. The owner is concerned about all aspects of the business, including profit, cash flow, competition, employees, and cost control (among others).