customer segments

Is your message hitting its target?

Is your message hitting its target?

Oftentimes, businesses struggle with knowing whether their marketing efforts are working. Are potential customers getting the message? Are there more effective ways to advertise? What will boost sales?

While there is a lot that can be said about crafting a message to have the biggest impact, the focus of this article is not on the message itself, but rather on who the message is for. It’s a crucial first step that many businesses skip. You can have a finely crafted message with gorgeous visuals, but if it’s not reaching your intended audience, you may as well be shouting in the dark. No one will respond.