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Why Growing a Small Business Feels Harder Right When It’s Working: The Transition Zones Between Stages
Revenue is up. Headcount is up. From the outside, the business looks like it is winning. Inside, it feels like the opposite: more fires, slower decisions, good people stretched thin, and a quiet question you do not want to say out loud—if this is success, why does it feel worse?
You are not failing. You are probably not in the middle of a stage. You are in a Transition Zone.