What are the Non-Negotiable Business Development Rules?
Business Development Rules focus on the functions of a company that generate, sustain, and grow revenue. These functions include Marketing, Sales, and Customer Service.
How does understanding the Business Development Rules help me?
Many business leaders traverse running and growing a business without a map to guide them. They do today whatever they did that worked yesterday – plus anything they need to do to solve today’s challenges. This reactive approach leaves them without any control over the growth or success of the company.
Understanding the Business Development Rules (and the other five Non-Negotiable rules) gives business leaders clarity about past, present, and future. They can see the things they need to work on now, issues that are still lingering from the past, and what they need to work on as they grow. The Business Development Rules turn the reactive leader into proactive leader.
What are the Business Development Rules for my business?
The Business Development Rules for your business are based on two things:
Your business’s Stage of Growth
The progress you’ve made on the Business Development Rules thus far.
While every business has the same rules that govern each stage of development, it’s not uncommon for leaders to have to go back and address issues from the past that are still lingering. For example, you might be a Stage 4 business, but if you haven’t been following the Business Development Rules, you will need to take a step back before you can move forward.
Take the assessment to get the Business Development Rules report for your organization.