Key Element Package
Business Development Structure
Generate consistent and growing revenue through structure
What is Business Development Structure?
The Business Development Structure engagement facilitates critical thinking and produces common language for the revenue-generating functions of the organization. Key principles for effective Marketing, Sales, and Customer Service are infused into the organization to create repeatable, scalable methods that fuel consistent revenue generation.
What does the Advisory Services engagement look like?
A Business Development Structure engagement is facilitated by a Certified Organizational ReWilding Adviser and consists of 5-6 meetings with the Leadership and Management Team members involved in Marketing, Sales, and Customer Service. Throughout the engagement, video content is used to communicate key principles to participants. Meetings put the principles into practice, as the client’s team works to develop clear delineation between Marketing, Sales and Customer Service and identify specific opportunities to increase revenue.
The discoveries and decisions from the engagement are tracked in a Business Development Strategy Book for ongoing use by the organization.
How does Business Development Structure benefit a business?
Companies that complete a Business Development Structure engagement routinely experience these benefits:
A framework for critically thinking about Business Development
Greater structure, clarity, and focus in Business Development
A shared language that allows for deeper and more effective conversations
Clearer distinction between Business Development responsibilities
Ability to monitor and improve performance of the three primary functions
Identification of tangible initiatives to generate revenue
Defined segmentation of prospective customers
A clear plan for Business Development activities for the coming year
What do Business Development Structure participants say?
Who can help businesses implement Business Development Structure?
Our ReWilders go through a highly structured training process to earn certification. Below are a few of the Advisers who have been certified in the Business Development Structure element. Visit Our Network page to see a complete list of Advisers.
Phil Bristol | California, USA
Dave Levesque | New York, USA
Nathan Robertson | California, USA
Paul Kinghorn | Iowa, USA
Brian Burger | California, USA
John Byrne | Dublin, Ireland
Todd Hutcheson | Iowa, USA
Chris Kim | Hawaii, USA
Jim Neidhardt | New Jersey, USA
The Business Development Structure Guidebook
Business development is the revenue-driving engine of an organization. In this book, we take a close look at the three separate components of business development—marketing, sales, and customer service—and explore what it looks like when a business incorporates structure in these critical areas. Apply the principles to your business with the help of a free, downloadable workbook.